Attends Global Drucker Forum in Vienna

The theme of the Forum was The Entrepreneurial Society and how it affects all our lives and organisations. Each year the Forum gains in content and reputation. The number of world recognised contributors increases resulting in increased attendance of delegates from around the world. This year they numbered 540, the maximum that the venue could accommodate.Why so many want to attend is not only to talk to world class specialists, but to take away their messages to reflect upon. Messages brought back by Professor Starbuck from the latest Vienna trip included.

  • Marketers must continually check with their customers if they are receiving the products and services they want, which may be what the supplier is providing. This relates to Drucker’s purpose of an organisation to create a customer.

  • The greatest challenge for a small to medium sized business is succession, children of the founder don’t often have the same burning desire to succeed as their parents.

  • Computer science has changed the way we work and think, as it has developed from expensive exclusive mainframes of the mid -1940’s to today smart-phone which give access to all corners of the world where electricity can be generated. What should not be forgotten however, is that the modern mainframe has also undergone continual development and is still central for major systems.

  • We were to treat change as a natural process which was termed activism, rather than defend the present.